THE ANALYTICS OF TAX EFFECTS IN DISCOUNT BOND VALUATION

This paper discusses the analytics of tax effects in discount bond valuation. The author illustrates that bond value is a simple linear function of the tax rate on interest income, whereas bond value is concave to the capital gains tax rate. The author also analyzes how changes in tax rates interact with yield changes to affect bond valuation and how tax rates interact with maturity to determine the depth of bond discount.     

THE ANALYTICS OF RELATIVE HOLDING-PERIOD RISKS FOR BONDS

The relation between default risk measures and holding-period risk measures for bonds is confusing for bond investors. Past studies show that lower-credit-quality bonds exhibit lower holding-period risk. In this research I develop models to decompose the risk of corporate bonds and specify the conditions necessary for lower credit quality to result in lower holding-period risk measures. Additionally, I offer insight into the seemingly haphazard pattern of holding-period risk as related to credit quality.     

Functional importance and company performance: Moderating effects of grand strategy and industry type

The literature suggests that the appropriate combinations of functional importance (i.e., through resource allocations, type of activities) for high levels of company performance are affected by the type of grand strategy pursued by the firm and the firm's industry type. These relationships were examined for 93 industrial firms. Data on functional importance, grand strategy, and industry type were obtained from top executives while financial data were collected from the Compustat data files. The results showed that both grand strategy and industry type moderated the relationship between functional importance and company performance. These relationships were also examined for each grand strategy by industry type cell to provide data for further research.     

EMPIRICAL ANALYSIS OF MUNICIPAL BOND PORTFOLIO STRUCTURE AND PERFORMANCE

The introduction of municipal bond mutual funds in 1976 as an alternative for investors increases the importance of examining the factors that may affect the performance of municipal bond portfolios. Some sponsors of unit trusts claim that diversification across states, tax districts, and purpose of issue improves performance. This study finds only slight support for this type of diversification, and the conclusion is that the prime determinants of price volatility are maturity and risk-premium.     

Time compression and MBA behavioral skill acquisition

Trends in master of business administration (MBA) education are favoring coursework offerings in time-compressed environments but without careful examination of learning implications. The academic literature is weak in this area, so the authors conducted a study of 558 MBA students using a behaviorally based pedagogy in management. In contrast to previous research, the authors developed arguments supporting time compression assuming certain boundary conditions. They found that students showed better behavioral learning outcomes in a shortened, 4.5-week semester versus a full 14-week semester. The authors conclude with implications for theory and practice.     

Variance and lower partial moment betas as bases for costing equity capital among regulated utilities

An important question in the setting of public utility rates is, ‘What constitutes a fair rate of return or cost of equity capital for a regulated utility?’ Recent debates over this issue have centred on the CAPM's ability to produce realistic equity cost figures for use in the rate-setting process. Several researchers recommend modified or expanded versions of the market model as a means of improving its predictive capabilities. One such approach is the lower partial moment model. The purpose of the present paper is to assess the robustness of the lower partial moment model relative to the conventional CAPM as a basis for estimating the cost of a utility company's equity capital. The hypothesis that empirical estimates of the LPM beta tend to overestimate the true systematic risk of utility companies was corroborated by our test results.     

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Abstract

To combat ad avoidance, advertisers are moving advertising into programs, a practice known broadly as branded entertainment. The difficulty of advertising to Millennials has also prompted the use of unbranded cause advertising, to increase awareness of issues championed by the brand, without triggering defensive persuasion-coping strategies. Chipotle combined both these trends when it produced a relatively unbranded piece of branded entertainment, Farmed and Dangerous, a four-episode sitcom that humorously dramatized the ethical issues raised by industrial farming. When the series ran on Hulu, an online television network, it increased sales for the Chipotle brand and won awards for its creators. This study reports a classic pre/post experimental design, to show how exposure to this unbranded entertainment increased purchase intention by changing beliefs about ethical issues related to the environment, nutrition, and gene technology.     

How coviewing reduces the effectiveness of TV advertising

In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer's attention from the screen. The reduction in TV ads' effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping ( × 8 fast forward), which reduces ad effectiveness almost entirely, leaving only 6% recall. This study concludes with some practical suggestions for improving the effectiveness of TV commercials seen by a coviewing audience.     

Credit line takedown and endogenous bank capital

This paper investigates the implications of the uncertain timing and usage of loan commitments for the optimal level of bank capital. We use trended Brownian motion to proxy the stochastic takedown of credit lines. Relying on “time to first passage” mathematics, we derive a probability density function for the time to depletion of the bank credit line as well as the likelihood for the time to exhausting the sources of liquidity that fund the loan takedown. Armed with these analytical results, we solve for the optimal level of bank capital within a simultaneous equation framework in order to capture the interrelationships of the endogenous variables. The optimality conditions produce a system of integral differential equations which refuse to yield reduced form solutions and provide no immediate intuition. Therefore, the maximizing values of the bank’s decision variables were simulated over a host of realistic scenarios. We document the comparative static behavior of the bank’s decision variables when equity is unencumbered by capital requirements and, also, examine the impact of the same parametric changes on bank behavior when equity is a fixed proportion of lending. Further simulations produce the expected time to liquidity depletion under different capital requirement schemes.